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Keyword Research




To earn money online, you need to create a website that can get tons of targeted traffic. The targeted traffic is typically the visitors coming from the search engines like Google/ Yahoo etc. In this article, I will speak about how to select the right keywords for your website/ blog.

The keywords analysis is the job that should be done, earlier to making a website even before purchasing your domain name. The suggested tool for doing keyword research is the Google Keyword Tool. Assume your topic of interest is teeth whitening. Just place your keyword in the Google Keyword Tool box to get the suggestion of traffic of your target keyword. Please make a note of that you must select the “Exact Match” factor while taking the suggestion of traffic. This will give you the precise traffic approximation for your target keywords.
Make a List of All Related Keywords:
While researching for your main keyword on Google Keyword Tool, you will observe many other connected keywords that are related to your main keyword. Note the top keywords that have the highest traffic. For example if you are searching for teeth whitening topic, you will discover that natural teeth whitening, home teeth whitening, teeth whitening products, teeth cleaning etc are amongst the top traffic generating keywords. These all keywords will be your major keywords to center on.
Your home page will aim the keywords like teeth whitening, teeth cleaning, best teeth whitening and so on. The other best keywords will be your most important category pages. These will be the natural teeth whitening, laser teeth whitening, home teeth whitening etc.


Make an inventory of Your Long Tail Keywords:
Kindly note that till now you have only done the 50% of your study. You have chosen the target keywords for your home page and also for your main category pages. These keywords are more often than not not easy to be ranked for and it takes many months to get a top ranking for these main keywords. So, you also need to discover the low traffic and low competition long tail keywords.
This research can be done by searching your secondary main keywords once more on Google Keyword Tool. For example, while searching for the keyword home teeth whitening, you will find lots of keywords that will be connected to this main keyword like best and free home teeth whitening, home teeth whitening tips for children etc. As you can see, the long tail keywords consist of 4 to 5 or more words. Make a list of all the long tail keywords for each one of your category.
Now your main keywords research is done. You have chosen the main keywords for your home page and for your category pages. You have in addition selected the long tail keywords, on which you will write the content to place in the appropriate categories.
Find The Competition:
To acquire an idea of competition you require searching each of your keyword on Google and seeing the top 10 results. You want your website in one of these 10 positions, so you want to check why these pages are ranking high. You need to check the number of backlinks to every of these top 10 pages and PR of these backlinks. Assume for one of your keywords, teeth whitening, the top pages have 5000 backlinks and 50 of them are from Pr3 sites etc. It just means that if you want to take this location you need to take more than these 5000 backlinks. If you can take enhanced backlinks with higher PR and from additional related websites, you may even contend the site with 100 backlinks. You can analysis the backlinks of any website by using the SEO Tool Bar.
This was just to provide you an idea how to confirm the competition. I advise you only to target those keywords for which you need less important number of backlinks. This will give you the results in shorter time and you will not be dissatisfied.
Filter Your Target keywords List:
Now after examining the competition for all of your keywords, you need to drop the keywords that need lots of high PR backlinks. Choose the keywords with relatively low competition. For the home page you can keep a few of your high competition keywords.
Write Unique and Useful Content For All Keywords:
At the present, you need to make content for all of your target keywords, one page for each longtail keyword. Make sure the content is unique and have helpful information, not just altered text from other articles. From all of your pages of longtail keywords, you should link back to your main home page keywords and to your main category keywords.
Buy Domain Name With Your MainKeyword:
When you are going to buy the domain name, make sure that your main keyword is in your domain name. This is the fine way to tell search engines that what is your website regarding and it will help you to get ranking for your target keywords.
Now Focus on Backlinks:
Once each and every one of your content for all of your keywords is up and all the posts are interlinked, you need to get backlinks for all of your keywords. Get backlinks for your chief home page keywords as well as for your longtail inner pages. With the course of time, your website will start getting traffic for your longtail keyword pages and then for your main keyword pages.



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